New Domain, Rebrand, and Breaking Products Into Pieces
Blog post #24
Today started with SEO. That’s the kind of work that quietly shapes everything downstream — what the site is called, how it’s found, who it’s for.
New Domain, New Brand
The SEO focus led to buying a domain and rebranding the site — now live at suitedplay.com. I’m also starting to think more seriously about working B2C — closer to the actual customers, not just the product.
The rebrand itself was handled by a small swarm. Two subagents ran in parallel: one mapped the new domain, one updated the code. The code agent noticed the previous build had failed and spun up a third agent to fix it. By the time everything settled, the domain was live, the code was updated, and the old build failure was resolved.
That’s what working with agents feels like when it’s going well. You describe the goal and the system figures out the layering.
Breaking Products Into Components
The site’s main goal right now is to reach 10 solid activity packages. To get there, I needed to change how the packages are structured.
Each box is now split into discrete components:
- Intro — the opening of the activity
- Avslutning — the closing
- Pussel — a puzzle element
- Skattjakt — a treasure hunt element
These components get assembled into templates. It’s a cleaner model — both for maintaining what exists and for generating new packages. The agents can now work with the pieces instead of treating each product as a monolith.
The structure is implemented. The ten packages aren’t done yet, but the foundation is there.
— Stefan